| Nowadays,with the further enhancement of national economic strength,China has become an undoubted economic power,and more and more people begin to pay attention to China’s traditional culture.Taking yilou culture as the background,this paper carries out the extraction,refining and redesign of the representative yilou cultural symbols,and studies the application of yilou cultural symbols in the packaging design of agricultural products.Starting from the overview and characteristics of yilou culture,combined with Chinese and foreign design theories and examples,this paper explores and puts forward the transformation of yilou cultural symbols into applicable brand symbols,which can be used in the packaging design of agricultural products in Heilongjiang Province packing design.Thus,it can also avoid the embarrassment of uniform and low recognition in the packaging design of agricultural products.From the extraction of yilou cultural symbols,graphic symbols,indicator symbols,symbolic symbols,the design will be the most reasonable,to inherit and innovate yilou culture to the greatest extent.Strengthen the combination of culture and packaging design,develop yilou culture resources,and apply this resources to the packaging design of agricultural products.This paper first finds out the overview and characteristics of yilou culture by reading the literature,and combs the related theoretical research of cultural symbols,the extraction of yilou cultural symbols,the innovation of agricultural product packaging,and then reads a large number of literature,from the regional culture,cultural relics culture,spiritual culture,to the agricultural product packaging design from the text elements,color elements,graphic elements,layout elements Packaging and innovation should be carried out based on cultural elements.Secondly,through case analysis,investigation report and field investigation,it summarizes the improvement methods of yilou culture on agricultural product packaging design,and summarizes the principles and basis of yilou culture symbols in agricultural product packaging design through reading literature and case analysis.The application of yilou cultural symbols in the design of agricultural product packaging will enter the international market,develop and protect yilou culture,and create a unique agricultural product packaging design,so as to enhance the market competitiveness of agricultural products and contribute to the healthy and sustainable development of agriculture.Integrating yilou cultural symbols into the packaging design is equivalent to increasing the competitive advantage for one’s own packaging design.According to the actual situation of agricultural product packaging under the background of yilou culture,designers can select the representative yilou cultural symbols to be transformed into design symbols,and apply them to packaging design,so as to create agricultural products with local cultural characteristics.While effectively integrating market resources,they can better inherit yilou culture,and realize the goal of packaging design in the way of cultural innovation "Going out" of local agricultural products... |
