Culture Brand Construction And Management In Sansheng Xiang Chengdu

Brand, as a new way of enhancing the morden economy, is a significant driving force to accelrate the economy development. At the same time, brand is getting invloved into the morden daily life gradually and is tending to become an efficient way of new products'promotion. The introduction of cluture principles is extremely important in this process, considering the specificity and typicality of brand construction. This report describes the culture brand construction in Sanshengxiang, a nationwide 4A scenic attraction and a demonstration rural community of socialist new countryside culture construction. The author resides in Sanshengxing and conducts a series of on-site investigation to study and analyze the construction and the value of its culture brand from the spiritual and material views. It is found that Sanshengxing successfully builds and communicates its brand culture by using the brand principles. Meanwhile, moulding the brand culture nurtures and benefits the new countryside culture construction in multiaspects. This report will provide some suggestion on the culture brand construction in other areas in China, which will benefit the countryside construction and facilitate an achievement of a harmonious and well-off society.