The Study Of Consumer Behavior’s Influence On The Tourist Souvenir Packaging Design

With the development of economic and culture globalization, the tourism industry would be more and more prosperous with stronger challenge. At present, tourism souvenirs consumption has become the main components of the tourism industry. Recently, tourist souvenirs packaging has made great progress in design, but several problems still exist, such as packaging homogeneity and over package. Due to the disordered souvenir market, the souvenir industry develops relatively slowly. Based on this background, this article analyzes the design of tourist souvenirs packaging on the view of consumer behavior, especially consuming in the strange land, hurry consumption and conformity consumption. The tourist souvenir consumption is different from the other commodities. Tourists expect to purchase the souvenir with local cultural characteristics and individualized packaging design.