Modern Packaging Design Emotion Expression Research

Packaging Since ancient times, largely through the protection, storage, transport, promotion, personalized, and several stages. It is closely related with people's lives in order to convey a tangible means of aesthetic consciousness people invisible social and psychological feelings. Packaging development today, has become a brand concept, product characteristics, consumer psychology and emotional demands of a comprehensive reflection.Protection products packaging design itself is safe, convenient transportation, for the purpose of sales promotion, integrated use of various design elements of design and expression of the active process. It has a protection and storage products, easy to transport and use, landscaping products, promote sales, and psychological function, and other major functions. With the social development and technological progress, and present a wide range of packaging design, showing a trend. The new packaging concept and consciousness gradually being applied to the packaging design. But no matter how the development of "consumer" as the ultimate goal of packaging design will not change. Therefore, consumers concerned about the concept of consumer psychology and consumer change is necessary. Attention to the emotional factors of human consumption process, and to play its potential role in the packaging design packaging design is undoubtedly the future development trends.Emotion is one thing for the objective needs of whether people have the attitude of the experience. People judge the emotion of things to gather information from the senses first. Circulation of commodities, consumer goods are generally understanding the emotional feeling from its packaging to begin. Basic senses, including sight, touch, hearing, smell, taste and other factors of the five senses. Packing on the next commodities and human emotion. Emotion is a commodity and people as a bridge, in the packaging design has a wide range of considerations. It is noteworthy that the visual organ in terms of access to the most powerful emotional experience, and other non-visual organs often have to translate vision to get through. Therefore, the traditional packaging design often ignored the existence of non-visual factors, of course, but also for the future design of emotional expression provides a new opportunity.Packaging design process, based on human emotions, the expression of differences in design. However, packaging of goods to consumers is always a general impression about the product and feel. Therefore, in the packaging design, we have a reasonable number of consumers to mobilize emotions, stimulate consumption. Expression of emotional factors should also follow the design of certain design principles, namely, emphasis on the integrity of the design, not retreat, but not to abuse sensory factors. To ensure that goods can be integrated to build an independent image, meet the future social development.