The Application Of Illustration Design In The Modern Commodity Packaging And Research

In recent years,along with the progress of the social development,the consumer goods market,rich illustrations as closely related the design of the packaging and product form,its unique artistic expression and the profound connotation meaning is the public's attention and love,so that it occupies the important position in commodity packaging and sales,to attract the attention of consumers,promote sales packaging illustration with modern features,on the one hand,it not only highlighted by commodity visual information content affect the sales of goods,but also for enterprise deep brand culture and corporate image has incomparable molded,let the brand thorough popular feeling.On the other hand it makes the artistic culture naturally perfusion in commodities,formed a kind of esthetic orientation and the aesthetic education process with time characteristics In this one of the most popular in the field of design,for the guidance and the education of art,different methods and a variety of forms and styles,let present consumers with different feel.This paper studies the forms of expression,expression style,advantages and importance of illustration,in order to explore the application of modern packaging design illustrations.This paper analyzes the value essence of the packaging design with the times,and explains the characteristics of its design language.Combining with the most advanced case materials,the paper illustrates the painting style and design style of the packaging illustration design from different angles.In the study of social practice,the artistic features of modern packaging design were analyzed and the modern commercial illustration design creation idea and the creation way are summarized,summed up the image of different forms of packaging design to convey the deep connotation and commercial atmosphere.Based on the discussion of the development prospects and trends of modern packaging illustration,this paper puts forward the reconsideration of the social reality problem.The trend and trend of illustration application in modern product packaging design has a positive role in promoting the development of aesthetic education to designers,consumers and even the whole society.