IP PHONE——Investment Opportunities And Strategies

This is a comprehensive case of teaching in two sections: the case and the case study. In the case section, a method of positivism is used to study the new commercialized telecommunication business桰P phone. It describes the present situation and future trends of IP phone, and then provides analysis of its impacts on the traditional voice communication business. The operating strategies of the IP phone service provider are also laid out. In the case study section, by using the theories of modern management such as the Strategy Management, Marketing Management and Investment, combined with the author抯 experience in practical work, the author opens out thoroughly the new chances and risks of the telecommunication market in macro-economic method brought by the IP technology revolution, lays out the operational strategies of the IP phone service market by analyzing the industry and its market competitions, provides the entry and operational proposal of IP phone market for NFTXJT by analyzing its advantages and disadvantages. In the end, the author takes the authorized operational proposal as an example and evolutes its economic benefits.