Strategy Choice For The Development Of Guangdong Postal Service

Guangdong postal service consists of traditional service and new service. Traditional service includes; mails, parcels, express mails, newspapers and magazines, money orders, postal deposit, stamp collecting and confidential mails, Currently, they are the major postal service. New service is the electwnic service rising in last two years, which is the major developing service for the future. The paper, starting from the inner/outer environment analysis for Guangdong postal service, implements five strength analyses and SWQT analysis for traditional service. A synthesized strategy for improving the competitive power of traditional service is proposed. In addition, after analyzing the trade driving power of electronic service, trade entering impediment, diamond system and chain of service value, a new development point for Guangdong postal service in the era of information is proposed as; seize the important driving power of economic increasing in the 21 century, utilize the fundamental advantage of three networks in one, build an open Guangdong postal electronic service platform.