A Stride Into The Networked World, A New Component To Success——Strategy Study On Guangdong Telecom's Electronic Commerce Development

This article is a teaching case example of strategic management. It includes two parts, case and case study. The case part introduces briefly the development of Guangdong Telecom. Guangdong Telecom has passed brilliant road. However, it will face more serious challenges in the new century. It will take strategic transfer in order to create new preponderance. The important strategy of creating new preponderance is to develop Electronic Commerce energetically. This part describes the development of Electronic Commerce in the world and the practice of Electronic Commerce of Guangdong Telecom. It brings out questions and problems encountered thereby. By means of strategic administration theory and method, the case study part demonstrates that the choice of an enterprise抯 operation strategy has close relation with the environment and self- advantages. And it presents the development strategy of Electronic Commerce for Guangdong Telecom in the new century through the study of Electronic Commerce development environment both at home and abroad and the analysis of Guangdong Telecom.