COSCO GUANGZHOU——Positively Use The Marketing Strategies, To Keep Long-term Developing Of Company

The general vessel market is one kind of high investment, high risk &high specially required professions. Due situation of world general vesselmarket is fully restricted not only by the circumstance of world economicdevelopment and international trading but also by the marketing, how tomake exact marketing seems especially important to the shippingenterprises.This thesis consists of three parts to treat the marketing of COSCOGUANGZHOU.Part one. According to the situation of several type of general vessels inthe world and the marketing of general vessel in china, we analysis thebackground of trade of COSCO GUANGZHOU.Part two. Fully analysis the marketing of COSCO GUANGZHOU, anddecide the strategies of COSCO GUANGZHOU.Part three. According to the market of general vessel, design themarketing of COSCO GUANGZHOU, put forward the strategies of stressdeveloping liner service, regular service, special & "TT" service, andimagination that logistics is prospect of COSCO GUANGZHOU infuture.