Research Of Electronic-Business Strategy For Chongqing JianLing Ltd.

In this paper, by comprehensive studying the competitive environment inside and outside a private manufacture enterprise, the current business mode, the state of the resources, the technology level & the social developing state which this company is facing, the writer has thought and designed how to carry out E-B from strategy management, and how to realize business process reengineering and the combine of the traditional industrial and the new economical in order to improve the core competitive power, promote the internal management, ameliorate the customer relationship ,extend the influence and the famous level ,reduce production costs ,increase the economical benefits ,cultivate the enterprise culture and change the view of value ,in order to provide some beneficial explore which E-B is carrying out in the enterprise with China characteristics and this will bring considerable economy and operation.The design and consideration in this paper from beginning to end depend on the current inside and outside environment, the trade characteristic and strategy, depend on the enterprise operation, bold and abundant estimate, depend on management bringing forth new ideas, marketing deeply and the comprehension about the essence of E-B, depend on building modern enterprise system and gaining the chance of continued development. Because it hasn't product by order so that the material for product is in stock, the selling products are in stock too. The designed products cannot gain customers through the market; the individual demand cannot be satisfied. These have greatly influenced it's survive and develop. It's very important for the enterprise walking out the difficult position of management, the profit neck and gaining the chance of continued development, which carries out E-B and begins from internal management and product marketing.When thinking about the development demand of the manufacture enterprise and the nation industry policy, It's a chance for the enterprise building modern enterprise system, organizing the structure rationally and making management regularize at the time when JianLing is preparing for passing 9002.It's essential to think all-round the plan, the measure,the technology requests, the profit contribution, SPACE, the beginning point and the chance of E-B in the enterprise.In this paper, the writer has detailed described the importance and necessity of E-B, and from beginning to end depend on traditional business process reform. Probing into the origin of value and designing for E-B plan depend on the technology condition in the middle-small-enterprise, the modern environment in China, the individual demand and the profit neck.It's undoubtedly a sort of management blazing new trails, a sort of strategy combination for the enterprise carrying out E-B. New technology will necessarily bring high risk, but it's full of life. From the modern surroundings inside and outside JianLing and the strategy development, It's feasible and necessary to carry out E-B, but it need be put into effect step by step. Because there are some reasons in technology and in basis application environment, the writer has studied the current technology the law, the industry policy, the current development position, management and culture etc.Its analyses about evaluation on profits repay and prospect provide theory foundation for the enterprise launching E-B. Building the E-B model and blazing new trails for the steps of E-B will bring fine tomorrow for JianLing.