| In order to let China Shipping Agency Tianjin know well her direction of the future development, determine the strategic aim, and achieve the goal of boosting up the economic benefits, this essay is written. The article analyses and investigates the situation of the company itself and the factors that affect the market of the shipping agency, it uses many kinds of forecast ways, so that the result of the forecast values is more reasonable. It puts forward the strategic points and concrete steps of the company's future development by analyzing the result of forecast and the strategic mode.Firstly, It expounds the basic theory of shipping agency, this part is the academic basis of the article's major idea. The basic concept of shipping agency, the main content of agency business, the importance of the agency work and the history of our country's shipping agency industry are well talked about, it explains the theoretic knowledge of the shipping agency business.Secondly, it mainly analyses the actuality of China Shipping Agency Tianjin and mentions the main problems that the company is faced to inside herself.In the fourth part, it mainly analyses the outside environment of the company. There are analyses not only about the international trade and shipping company but also the influence on the shipping agency market after our country enters WTO.The fifth part is more important in this article. It analyses and forecasts the supply and demand condition of the shipping agency market in Tianjin, it offers the proof for the company to set down reasonable development strategy.In the end of this article, it gives the reasonable development strategic mode and target, and also the concrete step of implementing by combining the analysis above.
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