The Research On The Marketing Strategy Of Environmental Service Business

Environmental industry has been developing rapidly in recent years. Especially, it has a tendency of switching to service economy, for traditional environmental enterprises can get more benefits from the environmental services. Through the theoretical and practical analysis, the paper minks that environmental services model will fit in well with the development of environmental industry. The traditional environmental enterprises should adapt to the orientation of service. This is possible as the traditional enterprises are clear about their positions and potential market opportunities, making the renovation of marketing strategies of demand, technology, organization, trading.The main body of this paper consists of seven chapters. Chapter 1 serves as an introduction. In chapter 2, the author examines the significance and contents of the ecological economy and the service economic model Chapter 3 is a narration of the theory of corporate strategies. It focuses on the connection between the theory of industry-oriented strategies and environmental service industries. In Chapter 4, the author analyzes the structure and developing tendency of environmental industries and points out mat environmental service is the future of the industry developing. Chapter 5 serves as the main point of mis paper, considering the strategies of customers' demand and beyond, the author makes a detailed prediction of the four possible target markets of environmental services, and points out mat the environmental demands of industrial enterprises should be the focus of attention and that we should expand the fields of environmental services. Chapter 6 is an analysis of technological marketing strategies and an explanation of the application of LCA in the environmental effects assessment and products designing. Chapter 7 includes the main points of the marketing strategy of organizing, hi the last chapter, the author explores the trading marketing strategies of environmental services with regard to the special role of China in the economic globalization.