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Green Marketing And Its Operation Model Research

Posted on:2004-10-19Degree:MasterType:Thesis
Country:ChinaCandidate:H YanFull Text:PDF
GTID:2156360092497941Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As one of Marketing theories in 21 Century Green Marketing Conception is a bright point. It is also one of important studying themes and heat subjects in theory field.Firstly, from the external and inner reasons of Green Marketing conception's appearance, this thesis analyzes the certainty of its appearance; then, distinguishes it in different aspects. And discusses its features. Secondly, it discusses the operation of Green marketing actions in system, at the same time; It studies the features of green consumer's psycho and activities. There is a creative explication about the management of Green marketing in business, as well as the formation of green shape of business. At last, it holds a living example analyzes the Green marketing, combining with the actual case of green residence marketing in our country.
Keywords/Search Tags:Green marketing, Green Consumer, Green Management, Green Residence, Living example analysis
PDF Full Text Request
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