Green Marketing And Its Operation Model Research

As one of Marketing theories in 21 Century Green Marketing Conception is a bright point. It is also one of important studying themes and heat subjects in theory field.Firstly, from the external and inner reasons of Green Marketing conception's appearance, this thesis analyzes the certainty of its appearance; then, distinguishes it in different aspects. And discusses its features. Secondly, it discusses the operation of Green marketing actions in system, at the same time; It studies the features of green consumer's psycho and activities. There is a creative explication about the management of Green marketing in business, as well as the formation of green shape of business. At last, it holds a living example analyzes the Green marketing, combining with the actual case of green residence marketing in our country.