Automotive Project Feasibility Study And Multi-objective Analysis Research

As the backbone industry,automobile industry bears massive propelling force on our national economy. With China's entry into WTO,national automobile industry will be encountered by more and more threats from foreign transnational companies. To cope with this challenge,changes must be made to the blindness and non-standardization in the process of feasibility study and decision making,so as to avoid the externalism when exercising the program for feasibility study,and replace the oversimplified method with scientific one for decision making.At present,national car-makers are speeding up the steps toward reorganization and co-operation which will benefit as a whole the competitiveness of national companies rapidly. However,success must depend on the following factors:accordant objective,source optimization,financial benefit,bright market out100k,and accordance with local and national industry regulations and laws. To decide whether an investment should be made or not,the above mentioned aspects must be studied.Under the environment of tough competition and strong governmental influence,profit maximization is no longer the sole objective in the process of cooperation among companies. There exists the possibility of aim variance among companies and also between companies and governmental organs. Meanwhile,it is often the case that many alternatives can be available to achieve one same goal,however a project is designed to achieve more than one objective. The above two reasons determine the fact that project feasibility study is a very complex job. Therefore,all the alternatives shall be studiedcomparatively in the aspect of feasibility.To conduct this multi-plan and multi-objective comparative study on automobile project,study on characteristic of automobile project is needed. Feasibility study on automobile project is consisted of independent sections involving market,manufacture site,technology programme,economy analysis,investment programme and social contribution,etc. However,their results are related and influenced each other. To facilitate the study,it is important to set up analysis matrix,which will be introduced in detail in this essay.Due to the fact that the field and scope involved in automobile project is broad and alternatives involved here are multiple,comparative full study on all the alternatives must be very complex and difficult. So it is important to do screening on the alternative schemes.As far as the objective is concerned,differences and conflicts exist among investors and between investors and governments of different levels. Therefore,this essay also pays great attention to ways of harmonizing relations among those groups.Various ways can be used to conduct feasibility study on automobile project. This essay studies them from the angle of practicality. With the characteristics of automobile industry taken into account,this essay presents study methods accordingly.