Investment Financial Feasibility Study On Project Of The Combination Of Medical Care And Pension In A City

As the aging process of China’s population continues to accelerate,the age structure of China’s population is expected to show the following obvious characteristics by 2050: the number of the elderly population is extremely expanding,the proportion of the elderly population in the total population is increasing,and the rate of aging population is far higher than that of other countries.For a long time,home-based old-age care has been the main mode in China,but due to the implementation of the one-child policy in the 1980 s,the disadvantages of this mode have gradually emerged.Therefore,China’s pension mode should transition to socialized pension,and gradually establish a diversified and three-dimensional pension mode with social pension as the main endowment mode and other pension modes as the auxiliary,so as to gradually improve China’s pension service system.At present,most of the existing social pension institutions have some problems,such as lack of supporting facilities,difficulty in finding a bed for medical care,separation of medical and health care,and structural imbalance of the objects.On November 18,2015,the State Council forwarded the "Guiding Opinions on Promoting the Combination of Medical Care and Elderly Care Services",which clearly put forward the concept of "integrated medical and health care institutions",fully deploying the combination of medical care and elderly care services to effectively meet the needs of the elderly people’s health care services.The model of the combination of medical care and pension provides a new way of thinking for China to cope with the increasingly severe challenge of population aging and is an important measure to improve the social security service in China.This paper takes the investment feasibility analysis of the demonstration project of the combination of medical care and pension in A city as the research theme.Firstly,it expounds the current situation of the aging population in China and the problems existing in the current pension institutions,and analyzes the business content and operational development model of the demonstration project of the combination of medical care and pension in A city.Secondly,the PEST model was used to analyze the project’s macro market environment and industry development status,and the Porter’s five-force model analysis was conducted to clarify the project’s market positioning,predict the unit price of each item in the pension and rehabilitation sector,and put forward the marketing strategy of price and promotion.Thirdly,the financial forecast and analysis of the demonstration project of the combination of medical care and pension in A city for 20 years were carried out,and the financial feasibility conclusion of the investment was given through the detailed calculation and analysis of a number of economic evaluation indicators such as net present value,internal return rate,project payback period and solvency ratio.At last,single-factor and multi-factor sensitivity analysis and risk factor analysis are carried out for the project,and a risk control plan is proposed.Through the above multi-level comprehensive research and analysis,this paper finally concludes that the demonstration project of the combination of medical care and pension in A city has the feasibility of investment.This project is in line with the development direction of China’s pension market in the future,and provides a basis and theoretical guarantee for the promotion and development of the project.It also provides a certain reference for relevant construction units,investment institutions and creditors to evaluate the investment feasibility of the demonstration project combining medical care and pension in A city.