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Research On Strategic Program Of Xin Ri Steel Products Co., Ltd.

Posted on:2003-06-04Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y LiFull Text:PDF
GTID:2156360065464265Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Even though it's not been long since the booming of strategic Management through practice it turns out vitally important to the enterprise's development. Since many problems emerged in its process of self-development,it is indispensable for Xin Ri Steel Product Co.,Ltd to make out an all-round strategic programming.Despite international stainless steel market has been slowing down its development during last 2 years,Chinese market stays the best with high-speed development,China's accession into WTO will excert positive influence on the steel market. Demand for some major consuming steel products in Chinese market will continuously remain its high-speed trend in the next 10 years.Xin Ri Company is experiencing ups and downs along its way of development facing high rate liabilities,high financial cost,low profit and talents scarify,However,the company takes on great vitality boasting sound marketing internet,strong marketing ability,highly effective organization and vigorous life of products.With comparatively strong competitive force at the core,Xin Ri Company faces up with both severe challenges and opportunities.The strategies of Xin Ri Steel Products Co.,Ltd should be as followings:low cost competitive,concentrically diversified growth,forward wholized developing,technical innovation upon to the talents,the capital management of low cost expansion.The company should put up exclusive institute to draw up and enforce strategic plans,strengthen the measures to cultivate and introduce high-ranking staff for management,and stress the managers' effect in the strategic enforcement.
Keywords/Search Tags:Strategy, WTO, Program, Strategic enforcement, Competitive force at the core
PDF Full Text Request
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