The Research On Market Innovation Organization And Management Of Enterprise

Under the condition of the market economy, market is the basis of the enterprise. And the market innovation is the crux factor that influences and decides the fate of the enterprise and it also is the energy source for the enterprise development. Through the illustration on the technology innovation combination and strategy selection, the paper expatiates the ways, the main content and the strategy selection for the enterprise market innovation. The paper also clarifies the organization management innovation and puts forward the idea that the enterprise market innovation should suit with the enterprise's organization and management. In combination with the market analysis and the analysis on the results of Dongfeng Auto Company's drive in market innovation in recent years, the paper signifies the importance of the enterprise market innovation.The paper is composed of five parts. The first part introduces the technology innovation combination and strategy selection, expounds the power mechanism, the dynamic model and the continued development of the technology innovation and discusses the enterprise technology innovation strategy and its selection. In the second part, the paper puts forward the concepts of the market innovation degree, the innovation field and the innovation spot. This part mainly depicts the market under-innovation product, the market innovation combination, the marketing innovation and the enterprise market innovation strategy. The following part discusses the relation between the organizational management innovation and the enterprise market innovation and introduces the new trend of the enterprise organization innovation, the content for the management innovation and the innovation background. In the fourth part, it brings forward the idea that we should turn over to think about the practice of exchanging the technology with China's auto industry market while making analysis on the country's auto industry market. Suggestion is made on dealing in multi-brands in respect to the auto brand sales. Finally, the fifth part introduces the market innovation practice of the Dongfeng truck Company and the Auto Joint Stock Co. Ltd under Dongfeng Auto Company in recent years, which proves the significance of the market innovation on the enterprise development.