Zhongsheng Pharmaceutical Company

The thesis is divided into five sections, basing on the case study of strategic adjustment program of Zhongsheng Pharmaceutical Company (YY as addressed below) in the 21 st century.The first section is an introduction, which brings out the current position of the inner concerns and foreign aggressions that YY Company faces in the 21st century through two stories.The second section describes the present position of YY Company. It puts forward the strategic adjustment of the company in the 21st century.The third section intensively analyses the industry circumstances, the industry policy, the entry of WTO, the structure of competition and other positions. Especially at the point of strategic management, it goes deep into illustrating the opportunities and challenges facing YY Company and the advantages and disadvantages the company possesses.The forth section focuses on the feasibility of implementing the strategic program of YY Company.The fifth section brings forward that in the 21st century YY Company will actualize the short-term strategic program focusing on the inner resources combination, the establishment of modern enterprise system, and the shape of characteristic culture. At the same time, through the implementing of mid-term and long-term stratagem, it will realize thestrategic object of the establishment of modern enterprise flattop, where science, technology and trade will be combined into one under integrative corporation, and will possess the superior management and provide the best service in the medicine industry.