The Research Of Development Strategic Program Of Zigong Cemented Carbide Co. Ltd.

Based on the thorough understanding and intensive analysis of the history > trade enviromenU market share and production management of Zigong Cemented Carbide Corp.,Ltd.; based on the scientific evaluation made from both the external enviroment and the internal factors; and based on the whole-process-analysis of strategy formulation strategy enforcement and strategy evaluation made from the theory and the analysis of the strategic management, the strategic planning of the future of Zigong Cemented Carbide Corp., Ltd. is projected.In this thesis, a comprehensive strategic-management model is used to formulate the strategic frame of development of the company. By analyzing the market opportunity and menace which Zigong company is facing and the advantage and disadvantage of Zigong company, EFE, IFE evaluation matrix are formulated in accordance with the unique advantage of Zigong company. Techniques such as strategy complex model and TOWS matrix are used to make the final strategic choice. It is pointed out that the general developing strategy of "inside importing (technique & equipment), outside alliance; optimizing and strengthening the main business(cemented carbides)"and the seven kernel strategy shall be carried out with the market as the guidiance, and adjustment of the product structure as the main thread, the reformation and technical innovation as the motivation.The operable detailed rules and regulations of strategy enforcement suitable to the company is provided according to the strategic policy.The theory of strategic management is put into the pratice in this paper, which marks a new stage of the strategy study and the formulation of the strategic planning of the enterprise, and which will play an important role in the formulation of policies of the future development of the enterprise.