Fuzhou Feed Corporation Development Strategy

First, the paper has an across-the-board summary about The RongCheng Feed Co. Group---one of feed enterprises in Fujian province. It gives an abbreviated description with the feeding industry from history to actuality, from developing course to developing direction, and characteristic and status among China and Fujian province. At the same time, gives an anticipation and expectation with the feeding industry's competition after China joined the WTO.Second, there's a description of RongCheng Co. Group basic condition both history and today.According to RongCheng lack of strategic management, it makes a series of strategy layout base on the strategic management basic program. And by the manage subject's basic theory and method, the paper makes the management of enterprises with quantitative analysis and qualitative analysis after the investigating and studying external factors and internal factors of organizational climate. Then educes corresponding organizational strqtgy. Finally, makes out a series of organizational policy, system and measures to put the strategy into practice: to set up the computer information management system to suit the information age; to make up sever competitive handle to suit the feeding industry competition direction; to form Chinese characteristic organizational management culture through Chinese tradition culture amalgamating with modem organizational management; enterprise vital element---employee with enterprise in the same boat system: human resource mana~ement system and so on.Through the pass half year, the paper comes out after communicating and discussing with the RongCheng Co. Group's decisioi~-maker and manger group again and again. At the same time, the enterprise has noticed the strategic management is the most important. Some of the advices and measures has been adopte& and carried out. I'm going to bring out strategic management entirely in my future's working and practice.