Guangzhou Hangtong Shipbuilding And Shipping CO.LTD.

Guangzhou Hangtong shipping and shipbuilding company is a joint venture founded by the Forth Harbor Engineering Bureau(the biggest share holder).The company was founded on the base of the Forth Harbor Engineering Bureau Shipyard in July 1993.The company did not reach the goal: make up the deficits and get surpluses, which was brought forward by the Forth Harbor Engineering Bureau at the beginning until 1998 because the market development and inner management could not meet the requirement of cruel market competition. The general manager at present took up the position in 1999,just after he took many measures to innovate the management, the company begin to develop according to the benign direction step by step. This case introduces the founded background of Hangtong Company and till 1999 its strategic innovated and main innovation of manage. Strategic innovation is used to analyses the industry environment and inner ability of Hangtong Company, to point out the successful of strategic innovated and manage innovation, and further to point out it's important to strong and keep on innovating inner management. According to the problems of Hangtong company at present, it is point out that it's necessary for Hnagtong innovates its enterprise system, and then gained sustainable development. Finally, the value chain management to be used to qualitative analysis and provide some advice about how to improve the market competitive power of Hangtong Company.