In the part of case: after the first venture business, boda internet company evaluated its resources and will make a decision for next venture business: which market will they enter, email software market or email service market?In the part of case analyzing: looking for key factors with the analysis of external environment and the analysis of resources and competences, QSPM is set up by author to scored and compare the standbys. Stakeholders' expectation is considered by decision maker matrix in final decision.
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