| Come into the year 2001, the impetus of real estate development in Chengdu has become more and more swift and violent Real estate items, especially the competition in one circle of supply and demand turns white-hot, the focus of the competition usually concentrates on the side of price. The price-fixing technology of real estate is a sort of new one for immovable property which comes from the western developed countries recent years, how to define the best price competition strategy to put the real estate items into practice in the shortest time is not only a problem concerned by open up merchants in Chengdu's real estate competition, but also deeply influents the citizens' social life, consequently, today study this problem is of important significance.At first, the article will make a synthetic analysis to the present situation of real estate market's development in Chengdu, and also have an introduction to the newly key real estate items in Chengdu.In the second chapter, it has a study to the price strategy in selling of real estate in the items of theory. Which concludes the objectives, levels and methods of the price design to real estate items; the restrictive elements of price-fixing in commodity buildings, the competitive price-fixing to real estate items and the usage of market-comparative approach in competitive price-fixing to real estate items.In the third and forth chapters, the article will start from the angle of selling and management, through adapting the technology of price-fixing in market-comparative approach to real estate, on the basis of large estimates and demonstrations to the links of carrying out and adjusting price, put forward the price competitive strategy of real estate item in Perfume Garden of Sichuan Chengdu Educational Industrial Area At the same time this strategy has widely utilized and guiding significance in price design, carry out and adjust of the development in resent real estate item.
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