| There have been a variety of opinions about that the electrical machine manufacturing is languishing "sunsetting industry" or prosperous "future industry". Facing the complex and changeful inner-outer environment,and the competition from the domestic and foreign competitors,author wants to find the proper strategies which infant DongFang Electrical Machinery Co.,Ltd. (DFEM) transformed from stale enterprise should adoptAuthor reviews the phylogeny of our electrical machine industry;analyzes the effects come from the matrix to DFEM and enterprise's characteristics.According to the state's macro-economy policies,analyzing current status of our energy sources and electric power,author points out,from a long run,the potential market demand is huge. At present,but the electrical machine market is buyer's market,and the enterprises keep competitions so that DFEM is facing huge difficulties,at the same time,DFEM has huge developable space.Based on the analyzing to five primary competition forces of the electrical machine manufacturing and the competitive power of DFEM,author puts out cost lead strategy should be carried into execution by DFEM,and gives the reasons and implementation plan. Moreover,the author point out low cost expend can occupy the market and form well cycle,at the same time,enterprise should pay attention to developing the differences of products.Developing the enterprise's core-competence is the key to enterprise's forming and keeping competition advantages long,during the enterprise's management,the process that create the value is critical to the enterprise strategies,the enterprise's core-competence is come into being by organically combining the particular abilities formed during the key processes. Author assumes how to form the enterprise's core-competence.Basing upon main products and carrying out multi-management can contribute to spread around enterprise's risks,and seek new profit increase. Proper multi-management can make the enterprise develop fleetly.
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