Business Plan Of The Project Of Automatic Teller Machine Of CT Company

As China enters WTO,The card business has become the point of bank competition;there is a great opportunity for development of Automatic Teller Machine (ATM). According to the planning of China Yinglian Company,China will increase a great deal of ATMs in recent years. The peoples bank of china prescribe in 1999 that when Chinese banks buy ATMs,the proportion of homemade ATM must over 30%.Shenzhen CT Company was set up as hi-tech enterprise in 1994. It becomes the famous Bank Self-service system provider in China mainland now. Its Bank Self-service machines are used in many banks in china mainland. By the end of 2000,CT Company has successfully developed the anti violence ATM technology. ATM and Self-service machine can form the mini self-service banking center;so CT Company has become the unique company in china which can provide own self-service banking solution.The most of ATMs in china mainland are imported. The interface of these ATMs is not friendly for Chinese,and the function is simple. They are expensive and inconvenient for maintenance. The ATM of CT Company could resolves these problems,and CT Company has many advantages in R&D and production,it could provider better product and service than its competitor.As the competition among banks becomes intense,banks will need different functions of ATM to promote their own business. CT Company has rich experience and deep understanding in bank self-service machine. The ATM structure and software,developed by CT Company itself,could be changed according to customer' s needs conveniently,i.e.,CT Company could provides customizing machine. And this is the unique competitiveadvantage and it is difficult for other competitor to imitate it.The target market of ATMs of CT Company is small & medium commercial banks and foreign banks. CT Company will build unique image of brand - "banks will have customizing ATMs only they need" in the target market.CT Company' s ATM project is creative and has competitive advantage. The project is profitable,the IRR is 70.65%.