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Implementation Of Mass Customization Production

Posted on:2006-11-20Degree:MasterType:Thesis
Country:ChinaCandidate:C Q YunFull Text:PDF
GTID:2206360152480801Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of modern science and technology, the users' needs are diversifying and individualizing, and the competition is getting fierce. Because of these reasons, the traditional producing mode on a large scale can not meet the requirement of the new competitive environment. It has become a certain trend for modern enterprises to pursue new competition advantages by offering customized products to increase the users' satisfaction. Mass Customization is emerging under such environments.Mass Customization is one type of model that customized any quantity of products for customers in the cost and speed slightly lowering than or approach to those produced on a large scale. Before Mass Customization is implemented, the analysis of market environment and customer's characteristic are combined with the resources that enterprises own. It is the result of information era and modern market demand's diversification, and also is a new operation management mode of buyer's market time. Customer's demand is regarded as the center of producing. The advantage, low-cost and high-speed, of producing on a large scale is remained, and the sensitivity and variety of customization is possessed.In the paper, Mass Customization is analyzed and discussed based on the research at home and abroad. The analysis begins with market environment, customers classification, products designing and producing according with extensive customized, supply chain management and information management, and attempt to offer the theory and working technique for companies' Mass Customization. The enlightenment and thinking of implementing Mass Customization in China is proposed in the end of the paper.
Keywords/Search Tags:Mass Customization, Mode of Manufacture, Supply Chain Management, Knowledge Management
PDF Full Text Request
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