Study And Practice On Management Mode In Marketing Of SWA

Marketing is one of the most important matters in enterprise's management and administration. Effective management in marketing is an important guarantee to realize the operations objective and create, establish and keep the mutual benefit exchanging and relations with the goal markets. It also plays an important role in strengthening enterprise's competitiveness and improving enterprise's economic benefits. The paper combines the actual conditions of limited company of southwest aluminium group (hereafter referred to as "southwest aluminium", SWA). I have carried on deep investigation and analysis to the development of enterprise's products marketing management and current situation, and study organize mode, distribution channel management mode and marketing performance examine mode emphatically, which are suitable for development of SWA marketing. It puts forward the important function in the marketing of e-commerce at the same time, and make a preliminary planning for implementing the marketing of the network. While in studying the marketing organizing mode, I analyse the existing problem deeply, the principle which the marketing organization sets up, and then set up " the Trinity" organization ( selling, purchasing and after-sale service ) and have solved such problems as department's sharp contradiction and information feedback slowly. In the research of the management mode of the distribution channel, on the basis of thering is a distribution channel originally, we have perfected the marketing network further and put forward the factors of selecting the intermediate trader and the concrete methods of management distribution channel. In the research of the mode in examining the marketing performance, marketing estimation and inspiring mechanism that are perplexing enterprise's management and administration for a long time are solved. We have set up a whole set of performance estimating systems, and have made the good response in the course of implementing. The research results of the paper have not only solved some problems that SWA exists, and gained approving and favorable comment unanimously in the field of industry's market.