| Small-Middle Size Enterprises are an important part of our national economy, and their sound operation state plays a critical role for the nation, especially for the local economic development, employment and social stability, so it is very significant on theories and practice to explore them how to live and grow under the new economic conditions.CHAMING GREEN TEA Co. Ltd is a tea-making enterprise. It is in a turn in the course of development and wants to view the company' s long-term growing with a strategic eye. Responding the consultation request, the article around the center making the company growing strategy, according to the elements of Strategy Management, on the base of analyzing the surroundings and conditions, has put forward the suggestions on expanding and competition, made entire 5 years developing program for the company. In the end, the article suggested some measures aiming at the apparent weak links appeared in the fire' s operation, and the works that need urgently to be carried through.The author has been working in SMEs and grass root economic administrations, and frequently sights lot of cases that enterprises defeated because of low management level and because owners and operators are short of strategic consciousness, and also has deeply feeling for some similar questions in SMEs' operation. When referring to the style questions, the article makes discussion, so as to the article not only explores a company, but also could reach conclusions with universal sense from this special case.
|
PDF Full Text Request