Research Of COSCO OCEANIA Logistics Development Strategy

As a newly-appeared industry, logistics is attached more and more importance nowadays. Not only large amount of medium and small sized companies which served as third part logistics providers came in to existence, but also some large transportation institutions turn their transaction from traditional aspacts completely into logistics. While 3PL provides austrilian enterprises new opportunity to develop, it brings forward the challenge of corporation strategy and quality of customer service.COSCO OCEANIA aims its position in Australia at 3PL service provider. According to the trait of austrilian economy which largely relys on exportation and high-speed increase of imports and exports trade in rencent years COSCO OCEANIA should make good use of local relatively consummmate statute and normative market rules to reorganize supply chain and porivde the client efficient but low cost logistics service which embodies the specific needs of every customer. By doing so ,the biggest profits of enterprise can be realized and the needs of customers can be satisfied best at the same time.This strategy includes followings: 3PL is the modle of logistics service, deducing the customers' operation cost is the aim of logistics service, fulfilling the need of customer is the principle of logistics service.