Study On Marketing Management For High-Tech Enterprises

We are entering a new ear that the high & new-tech enterprises developed with the high & new-tech. In this ages, the business enterprise demand face with not only some technique problem that pile up one after another, but also has the marketing idea and some problem that high-tech continuously renews. In this text, It mainly studied about the marketing strategy and marketing management of high technique, in our country, there is a mistake idea that believe high-tech is a unique critical factor for business enterprise, but just as we can see , numerous high-tech business enterprises have been heartless eliminated from market under the situation of the technique is in the lead. The specificity of high-tech has brought the new challenge for the marketing of high -technique business enterprise. This text commences from the analysis of the characteristic of the profession characteristics and the marketing characteristics, It has make a detailed illumination and analyze to some inevitable problem during the market competition of a high-tech enterprise. Join together the development condition of our high-tech industry and the existing problem during the marketing compete, at last I give a expatiate completely about the market need characteristic analyze and the predict of product demand strategy, price strategy, channel strategy and marketing promotion strategy, international marketing. And put forward own views with the measure that should adopt. I hope it have a very important significance for the continuously and healthily developed for our high-tech industry by the research of this lesson. This text is divided into eight chapters totally:Chapter 1: A high and new technique business enterprise and marketing characteristic analysis. The synopsis introduced the characteristic of the high technique industry and the importance of the high-tech business enterprise marketing, and put forward the investigative method.Chapter 2: Making the analysis about the demanding characteristics in a market for to high-tech product and its marketing regulations. And provide some qualitative analysis and quantitative analysis for technology product about marketing predict.Chapter 3: The introduction of enterprise strategy and marketing strategy of a high-tech enterprise.Chapter 4: The study of strategy and mode for the high-tech product development.Chapter 5: The study of price strategy for high-tech product.Chapter 6: The study of the promotion strategy and its creative for high-tech product.Chapter 7: The study of channel management for high-tech enterprise.Chapter 8: The study of the connect with other country for high-tech enterprise.Lesson source: From the self-elected courses...