High-tech Enterprises In China Marketing Research

This article is study the marketing management for the high-tech companies in our country. Generally, there is a misconception in the high technology marketing: People always consider that the advance technology is the only important key to the high-tech companies. But in factor, it isn precise absolutely. As we all can see lots of cases, which many high-tech companies whose technology is very advanced can succeed in the dog-eat-dog market.So in this article we will discuss a question that what factors are important to the high-tech companies on earth other than the advanced technology. Having quoted a great deal of cases practically, we will deduce a conclusion that the marketing strategy management is also the crucial key to the high companies and in some special instances, the marketing management may be more important than the advanced technology to the high-tech companies. And we believe this article will have utilitarian meanings.There are five chapters in this article.First chapter: induction, in this chapter we will introduce the importance to promote the development of the high-tech industry for a country, and the actuality of high-tech companies in china. We also introduce the reasons of lag of our high- tech company development in our country. And we also introduce some correlative categories of this article, such as the high technology, the high technology product and the high technology company definitions.Second chapter: in this chapter, we will study the marketing environment of the high-tech companies.Third chapter: in this chapter we will put forward the marketing stratagem and the correlative stratagem for the high-tech companies in our country.Fourth chapter: in this chapter we will bring forward the marketing strategy for the high-tech companies in our country.Fifth chapter: tag, because of the development of the high-tech industry have gone beyond of the ability of the companies, the government should come on some policies to accelerate the development. But in this article we haven discuss those problems, I want to probe into those problems with some people in the future.Problem origin: optional.