The Theory, Method And Practice Of Car Camping's Developing & Operating In China

Nowadays, Chinese tourism has gained a great achievement and this we also realize the developing of holiday and leisure are failing a big foreground. As the automobile industry developed rapidly, the self-driving tourism has become a new consumption style in China. Based on this background, through precise market investigation and analysising, the theory, method and practice of the car camping's developing and operating have appeared in China.Being based on the large information of car camping in foreign countries, and the theories of tourism and business, the paper gives a deep study on product style, project design, programming, management, tourism sustainable development, and forecast of the development of car camping in China.This paper can be devided into five parts:1. On the background that the developing of holiday and leisure has a big foreground that the self-driving tourism has become a new consumption style and that the number of owning car has been increasing, through the precise investigating and analysising on the whole market capacity, the orientation of object market and the individuality of the clients,the author introduce the project of car camping into China,and makes a illumination of its indigenization.2.By employing the theories of tourism requirement, tourism region and the life cycle of tourism product, the author builds a theoretical frame of car camping's -development and operation in China and makes a theoretical direction to product's development, position choosing and strategic transfer.3.this part is the illumination about car camping's orientation, classification, functional programming, investment analysis, and the programming of car camping in China in recent years.4.This part is about the management. It contains the strategic guideline, management structure, club-sell-mode, catenation-business-mode, industry conjunction and international organization of car camping.5.The last part is about the relationship between car camping's and the environmental protection from the sustainable development angle.In a word, based on a lot of market investigation and analysis, absorbing the successful experience of foreign countries, using the theories and means of tourism and business synthetically, this paper is discusses the development of car camping's indigenization, and makes a illumination on developing, programming, design, management, expanding of car camping. It will have some guidance function on car camping's extending in China.