Application Of The Theory Of Intercultural Tourism To Guilin Tourism Development

The idea of Intercultural Tourism keeps abreast of the trend of the modern tourism. The thesis is based on the theory of Intercultural Tourism from the combination of Intercultural Communication and Culture Tourism . Many cultural factors are studied through the comparison of Sino-Westem culture on this subject, such as values, norms, traditions, personal psychologies, encoding and decoding, tourist environments etc, which have profound influence on the intercultural tourism. Yet these cultural factors are usually overlooked in the resource-orientated and market- orientated tourism planning.Based on the present tourist situation in Guilin, the theory of Intercultural Tourism plays a key role in Guilin tourism developing , including the planning of tourism personnel education with the idea of intercultural values, the planning of tourist culture-products with local characteristics, the strategy of developing Guilin tourist image in the coding system.In the tourism planning , it is necessary to help all the staff engaging in tourism serving to improve their abilities in intercultural communication and to enhance their awareness of better service . Enterprise culture is essential to regulate the personnel management.In order to meet the tourists' demands and attract more visitors, advanced tourist products typical of the local culture and characteristics must be promoted , the city culture tourism and folk culture tourism in particular .Nowadays, in the tourist market Guilin seems to fall behind in the world's competition . Only by readjusting our tourist image of culture and by coding system ,can Guilin remain competitive ,well-known and attractive. Some useful measures are very well designed and proposed here.The new idea of Intercultural Tourism will make it possible for Guilin Tourism Developing to gain international attraction to the fantastic tourist destination as usual after we offer full considerations to tourists' cultural diversities and their multi-demands to renew Guilin tourist image, to explore new tourist products with local characteristics and protect the local culture.