| The increase of voice service income of mobile communication companies is declining year by year. To maximize the income & profits of the companies, to prevent the ARPU from declining and the customers from giving up, the companies must develop value-added services such as mobile data at high speed. Mobile communication and Internet are two greatest communication industries that are developing fastest in the world. As the combination of mobile communication and Internet, mobile data service have presented its great vitality and development prospect gradually. In this essay, first, we review and analyze the development process of present China's communication industry, esp., analyze and estimate the development of mobile communication industry. Then we analyze the success experience of NTT DoCoMo's i-mode, the failure teaches of WAP promotion in Europe, the-competition situation and the advantage & weakness of China Mobile Group, the character and development situation of China Mobile Group's data services: SMS & GPRS. According to market subdivision & orientation, business operation mode, product price-making, product development, business innovation and strategic orientation of the company, we bring up six strategies that China Mobile Group should take in mobile data service development at present, that is, absorb ICP in all aspects and develop different and creative applications & contents fast, establish the object market as soon as possible and provide services according to the demand of different market, make & apply the key technical standards and bring up technical demand to cell phone manufacturers & the other cooperation colleagues, quicken the construction of GPRS network & data platform, dominate & promote the development of global mobile business by entering an alliance with the leading enterprises in the world, promote the reorganization of mobile data service section to insure the successful practice of related strategies.
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