Research On Corporate Culture Of Corporate Core Competence

This thesis is aimed at studying the relation of corporate culture and corporate core competence, creating and reforming a corporate culture with the theory of corporate core competence, that is to say we will create a competence-based culture that will cultivate and encourage the promotion of competence.On the background of economic globalization and knowledge economic, corporate culture is not only a kind of management mode but also an important part of competition of Corporate. For example, in the content of core competence, the advantages of differentiation make the competence show its special aspect and attraction. With the support of special culture the advantages become the spotlight of the market and cannot be easily imitated and replaced by opponent. So in studying corporate culture, this thesis pay attention to the relation of corporate culture and core competence. Furthermore, we believe the culture should be innovated and become an important component of Corporate's core competence. Among the diversified innovation, the innovation of culture takes up the leading position. This is not just because corporate culture has been penetrating into every aspect of management, more important, it has become the new competence of Corporate, and the core of corporate competence. Culture competence is becoming more and more important in the market competition.Through the research on corporate culture and core competence, this article raises the idea that corporate culture is the core factor of corporate competence, and the source of corporate permanent competitive advantage. To improve the core competence is the starting point of Corporate culture construction, and the aim of culture innovation and reform.It also suggests that labor resource management is the connection between culture and core competence and honesty is the base, intangible capital such as brand and public appearance is the manifestation. On the basis of analysis of relation between corporate culture and core competence, this article suggest that culture based on core competence should be made with consideration of the problems encountered in the culture construction, it is to reform and innovate culture by the theory of corporate core competence. It points out the practical importance of improve competence through the power of culture, and points out how our corporates to innovate and reform culture with the case of FengHua Group.Furthermore, this article designs the mathematical model of the relation between culture and core competence, analysis the relation by AHP, disclose the importance of culture innovation aimed at core competence and countermeasures for the use of our Corporates.