Corporate Culture In The Core Competence System Of Corporations--Reason Position And Management

Mankind is relying on the mighty of culture entering into the culture age. One of the most prominent characters of the culture age is the enterprises' management entering into the culture management stage. The culture management is the management looking culture as the basic means. Corporate culture management is becoming gradually a world trend that cannot be held back, and it is a milestone that modern corporate management faces the deep. A basic problem of the corporate strategy management is a corporation how obtains sustainable competitive advantage, the theory of core competence of the corporation gives a reasonable solution to this problem, the core competence of the corporation is the source that corporation keeps on the competitive advantage. But what is the core competence of the corporation on earth? Is corporate culture the core competence of the corporation? If, it whether again is exclusive core competence? If there are other core competences, corporate culture has what relation with them? And, how corporation again proceed with the corporate culture management? These problems are this paper's analysis object.This paper is divided into four parts totally. The first part is introduction. The second part analyses the reason why the corporate culture is a core competence of the corporation. Setting out from the origin of theory of core competence, this paper gives identifying standards of the core competence of corporation, which is of the characteristics of value superior, specialty and extension. Corporate culture because having the characteristics of value superior, specialty and extension becomes a core competence of the corporation. In order to identifying a kind of resource or strengths whether to have the characteristics of value superior or not, we must see this resource or strength whether creates value and realizes value economically or not. Corporate culture has the characteristics of value superior because it could increase value creation, facilitate value realization. And the reason why the corporate culture can increase value creation consists in the corporate culture can lower the transaction cost and lower the change cost of per value creation. The problem of corporation's value realization can be attributed directly as: the product and service that corporation providing whether be bought by customers. But customers whether buy products that enterprises' provide or not is decided by the sensible value provided by products, customers will buy products from the enterprise that provide them the tallest customer delivered value. But the customer delivered value is an outcome that the total customer value subtracts the total customer cost. The reason why corporate culture can facilitate the value realization are that it can facilitate the customer feel to know the value that enterprises already created, and increase the total customer value, and lower the total customer cost.The third part analyses the position of the corporate culture in the core competence system. That part analyses the sustenance action that the corporate institution or institution competence acts to all kinds of exterior competences, and analyses the restrictive action that the innovation competence acts to every kind of exterior3competences, and analyses the reinforcement action and examination action that the corporate institution acts to the corporate culture, and analyses why the corporate culture is the direct basis that sets up the corporate institution, and analyses the mechanism of action that the corporate institution acts to the corporate innovation. Finally, this paper draws the conclusion that the corporate culture has of the basic position in the core competences system.The fourth part discusses how to manage the corporate culture in order to enhance the basic position of the corporate culture in the core competence system from four aspects respectively; the four aspects are value superior, specialty, extension and the institution of the corporate culture. In order to improve the value superior of...