GW Titanium Dioxide Sales Company

GW Titanium Dioxide Sales Company is a professional sales company just engaged in simple varieties chemical products. Since establishment, the company has been undergoing tremendous changes of marketing and operation during these four years. It continuously strengthened in cruel competition by adjusting marketing strategies constantly. In the line of special purpose Ceramic Titanium Dioxide of architectural and decorative ceramics, it becomes one of the most important suppliers in the South China, especially in the area of Zhujiang Delta.With the flourishing of architectural and decorative ceramics in the area of Zhujiang Delta, GW Titanium Dioxide Sales Company faces to new marketing opportunities. But the challenges along with the opportunities are extremely difficult. Standing in the crossroads leading to future, the top management of company must make a painful choice. If you choose unchanged, it will be a dead road; but if you choose changed, it may be a dangerous decision.On the base of deeply discussing, the top management got some inspirations from new western marketing theories. They decided to determine the change goal in near future as 'Creating Marketing Which Can Creating Value'. And they also scheduled the Changing Action Plan. After researching the different customers' value, they choose gradually turn marketing pattern. Adjusting organization structures by stages. Updating marketing resources assignment. Rebuilding business flow. Looking for strategic partnership.If this foreseeing strategic plan could be successful, it still needs to be tested by marketing practice. But the enterprising spirit that never be content with things as they are, and the consciousness that thinking of danger in times of peace, should be valuable treasure of Chinese enterprises.