Discussion Of Development Strategic For Bank Of China Development District Branch

This article is a didactical case about strategy. It consists of two parts: case and case study.The case is based on a investigation of Bank of China Development District Branch and it specifies the market environment, organization structure, operation status and the rivals of Development District Branch.According to the information provided in the case and collected by the writer, the article applies "Michuel E. Porter, How Competitive Forces Shape Strategy ", "SWOT Analysis", "Fredrick Herzberg's two-factor Theory of Motivation", "Customer Value appraisal model" and the theory of Organization Behavior, Management Economics, Service Marketing, Human Resource, etc to analyses the industry environment, operation situation, resource of the Development District Bank. Then it points out the problem existent and in the end, it draws out a detailed strategy for Development District Branch for future development. The soul of the strategy is to integrate the resource and exert the unique competitive advantage of the Development District Bank and it consist of super customers strategy, business development strategy, institution innovation strategy and the technology innovation strategy.