Research On The Operational Mechanism Of China's Mice Tourism Industry

The MICE (Meetings, Incentives, Conventions, Exhibitions) tourism, which is called "gems of the tourist crown", has many advantages over the traditional tourist products, and is very popular in many cities and countries.Since the adoption of the policy of reform and opening-up, China's MICE tourism industry has developed dramatically by average 20% annually, and has become a new momentum of tourist economy, and thus has been put into the foreground of national economy. Lacking the deep research on the relative theories, China's MICE tourism industry still remains spontaneous state of development in the preliminary phase. So it is in urgent need of the guide of the relative theories.Through the combination of empirical analysis and normative analysis, the author puts forward the connotation of the MICE tourism on the basis of discrimination of the current concepts about the MICE tourism, and the research scope of the thesis is thus defined. The thesis furthers the analysis of the current situation about the MICE tourism industry of China, and tries to structure the operational mechanism of the normative development of the MICE tourism industry of China. In order to make my point of view moreconvincing, I take the city of Beijing for an example in the development of regional MICE tourism industry, and develop the analysis of the current situation of the MICE tourism industry of Beijing. Eventually, learning from successful experience of the convention and exhibition of China, the thesis advances the normative procedure of the operation of the convention and exhibition of China.