Research On The Inbound Tourist Source Market Of Beijing City

Accompany with domestic and international travel industry's rapid development, competitions that around the travel market become more and more vigorous. How to stablely occupy certain quantity and quality's tourist is the key to guaranteeing travel industry's sustainable development. Thus the study on tourist source market is an important link of travel industry comprehensive development.At the present, travel industry has already become prop industry of economic development in Peking City. As the capital of China, the leading city of national travel industry, and the typical representative of traditional travel city in our country, how to reply the vigorous market competition for Beijing is not only relates to the sustainable development of Beijing's travel industry in the new century, but also gives some reference for other cities.The thesis takes tourist source market of Beijing inbound tourist source as a research object. On the basis of some statistic materials about inbound tourist sample survey and other statistic information about historical and present conditions, it analyzes the general characteristic of tourist source market of Beijing, the primary factors that influence Beijing 's inbound tourist market, and the characteristic of main tourist source market. It also makes a quantitative and qualitative predict of developing trends on Beijing 's inbound tourist source market. Finally, the inbound tourist source market is positioned and the promoting strategy is proposed.The comparatively outstanding characteristics of Beijing's inbound tourist market are as following: 1) its spatial structure is that, the main body of the inbound tourist is foreign guests, next to it is the Hong Kong, Macao and Taiwan compatriots. Besides, the proportion of the former is increasing and the proportion of the latter is decreasing. 2) The tourist consumption structure is not reasonable. 3) By using Approach Beijing Degree Model and Travel Market Competition State Model, it found that main tourist source market of the Asian-Pacific area is facing with the problem about market being divided and the main tour source countries in the west of Europe and the southeast Asia have great expansion potential. The simulation precision on inbound tourist market is comparatively ideal by the conic. Considering influences of the external factor, the thesis revised the predicting value.According to the present condition of Beijing city's inbound tourist source market and the development trend of the world's travel industry, the comprehensive inbound tourist market positioning is to have the Asia as the basic market, to reinforce the Europe, North America and Oceania market, to exploit the Africa, poncho and the Middle East market. The function is orientated as: Taking tourism about cultures and sightseeing as base, develop commercial affairs,exhibition and other special products. In addition, according to population characteristics and behavior characteristic of Beijing inbound tourist, the article puts forward some goals of subdividing market choices: develop.women tourist market, developed teenagers and the old market, paying attention to scattered visitor market, etcAt last, the thesis advances some strategies of exploiting Beijing 's inbound tourist source market including tourism destination image, products brand, area union, travel promotion combine concerning tour resources conditions and market characters. According to special problems, it put forward some countermeasures including developing by grade, putting stress on main subdividing tourist market, optimizing tourist consumption structure, improving travel informationization construction, strengthening travel industry management, restructuring and standardizing order of tourist market, etc.