A Study On The Interaction Between MICE Tourism And City In China

MICE (Meetings, Incentives, Conventions, Exhibitions) tourism, as a kind of advancedand especial manifestation of tourism activity, is the inevitable outcome of tourism economyand the important link of MICE industry. Because of the vast market and high interests, it hasalready become another source of power for the development of tourism industry in China,which is undergoing a change. According to the actual situation of MICE tourism in china, the paper studies theinteraction between MICE tourism and city. The paper is divided into four parts excludingforeword and conclusion. In the first part, the author firstly analyzes both the conceptions of MICE activity, MICEeconomy and MICE industry and interrelationship of them. After that, the paper defines theconception and connotation of MICE tourism and concludes the features of MICE tourism. In the second part, the author makes an exhaustive analysis of the effect of thedevelopment of MICE tourism on city, which can propel the economy forward, increasecompetitive power, optimize the industrial structure, and accelerate economic integration ofthe city. In the third part, the author analyzes the conditions for the development of MICEtourism. They are economy, technology, social civilization, political form, and system. In the last part, the paper concludes the development survey and features of MICEtourism in China. Then the author puts forward that manifold and coordinate developmentpattern at all levels of MICE tourism is shaping up, with North China, Middle and LowReaches of Yangtze Rivers and South China as main bodies and Midwest China and centralcities in northeast China as supplement.