Research On Planning And Construction Problem Of Urban Folklore Tourism From The Angle Of Urban Marketing

Chinese has history and culture of long standing. A great deal of cities holds extraordinary history and culture. Many cities obviously show variously different folklore sceneries of rich and colorful, which contain higher tourism value. It is the development thesaurus of the tourism industry city, as well as a magic weapon of cities canvassing international tourists. The run course of tourism activities is merchandising course of culture. The main mission of this article is the built of the marketing system info of urban folklore culture tourism, and the advance of its measures. Urban marketing theory mostly studies public productions' running problems. By way of new study point of view, this article explores a new approach to the planning and construction of urban folklore tourism. This article is under the fundamentals of sustainability development of tourism resources, human first, respecting marketing economy rules, one body of the exploitation of tourism and city constructions. Aiming at the characteristics of urban folklore tourism conductions, this article brings urban marketing theory to bear, and study the rational and effective planning measures of urban folklore tourism.Using for reference of research fruit of urban folklore, comparing developments of several cities folklore tourism, this article point out the existing problems. After studying several doctrines of urban marketing, this article gains new opinions of urban marketing, and expound deep meaning of urban marketing from a couple of angles of immaterial and tangible assets. It is believed that folk-custom culture is the core of urban folklore tourism marketing. This article discusses the marketing of folklore, and brings forward the marketing theory frame of the tourist, tourism productions and medium of urban folklore tourism. Aiming at types and marketing characteristics, this article bring forwards concepts of quality and quality, and their utility indexes. Under the guidance of urban marketing, this article educes the productions' marketing countermeasures of urban folklore tourism, expatiating from tow aspects of entity and void substance. And then brings forward the countermeasures of urban folklore tourism exploitation of shanghai. Then writer brings forward productions running guidelines of representativeurban folklore tourism items, which are urban folklore tourism community, recreational business district, and festival of folklore, folklore culture village. And writer brings the community of urban folklore tourism out first. In the section of urban folklore tourism community, it is brought out the measures of folklore community exploitations, aiming at exploitation conditions. In this chapter, it is brought out the measures exploitations of production's tow aspects of entity and void from culture marketing. At last, this article educed conclusions, and points out the aspects that may study more.