Research Of Development & Counter-measures For Industrialized Tea Commerce

The entry of WTO marks the opening of China is in full swing, incorporating China into the waves of global economic integration. Tea industry, as one of the traditional industries in China, is confronting challenges both from home and abroad. Industrialized tea commerce-a commercial management pattern emerged recently in Chinese tea area as a creation for tea business system.Industrialized tea commerce, steered by markets, supported by the leading enterprises, based on the connections of thousands of mini-scale and massive tea manufactures, was born an organic synthesis chain for industry and commerce, and benefit community, alleviating contradiction of the connection of mini-scale production and giant market, and contributing to the increase of output and efficiency.This abstract applies industrialized agriculture theory for the purpose of analyzing features and connotations of industrialized tea enterprise and clarifying the background of development of industrialized agriculture in Yaan that enjoys an advantageous foundation in aspect of development of industrialized tea enterprises. Having studied the prerequisite of the current conditions of industrialized tea management in Yaan, I disserted the existing problems in this business as well. Above all, hi hopes of accelerating the development ofindustrialized tea management, we, should apply the guided principles-----developmentof green tea, management in massive scale, forming tea groups, technical support, to help develop improved tea garden ,realize construction of tea zones and massive business management, foster leading tea enterprises, perfect benefit attribution mechanism, depend on scientific technology, produce high quality tea, create significant brand strategy, activate counter--measures for circulation of tea products, achieve finally the full development of industrialized tea commerce hi Yaan.