Theory And Practice Of The Development Of Trans-region Tourism Product--A Case Study Of The Ancient Road For Trade Of Tea & Horses

As the fundamental material base of the tourism industry, the framework, variety, quantity and quality of the tourism product would have an immediate impact on the life cycle of the regional tourism. In order to realize the sustainable development of China tourism, Nation Bureau of Tourism has brought up three main modes of the tourism product in the strategy of China tourism: the brand strategy for the east, the scale strategy for the central and the first class strategy for the west. The first class strategy intends to develop some trans-region tourism product of first class, such as the Silk Road and the Ancient Road for Trade of Tea & Horses. Compared with the east and the central, the development of the tourism product in the west but only has some problems in common, but also has some different ones. The broad region, the scattered resource and the less developed economy all make the development of the tourism product difficult. Therefore, a way that fit in with the west and directs the product development should be discussed for the realization of the sustainable development of China tourism and the West tourism.Hence, this paper firstly brings forward the necessity of the development for the trans-region tourism product (T.T.P.), based on the analyzing of the basic concept (Tour, Tourism Product) and the related theories of the development of the tourism product.Secondly, the development of T.T.P. is analyzed in first step. It analyzes the concept and feature of the T.T.P., the advantaged condition for the development. And it grasps some main contradiction to give some problems should be solved.Thirdly, it analyzes the system of the T.T.P development in detail. It discusses the concept and the frame of the system, put forward some principles for the development, studies the base of thedevelopment (the design of the layout). Last of all, by using the related theories, the processes of the development are studied and analyzed, including the design of the product series, the construction of the marketing mode, the construction of the enterprise, the design of the supporting system.Finally, a case study has been done as the development of the Ancient Road for Trade of Tea & Horses. By using the conclusion of the former, this paper studied the tourism product development of the Ancient Road for Trade of Tea & Horses. On the base of analysis of the Ancient Road for Trade of Tea & Horses, it gives some principles and designs the layout of the development. Eventually, the design of the product series, the construction of the marketing mode, the construction of the enterprise, the designs of the supporting system are made.