Management Model Of Jiangbei Real Estate Development Company

With continuouse deepening of reforming and opening to the outside world, and development of marketing economy, especial China's entry into WTO, every business field is faced with many opportunities and challenges.As the country's basic industry, real estate is developing prosperously with a bright future.However, affected by the planning economy, some state-owned real estate development companies can no longer adapte themselves to the marketing economy due to their out-of-date management systems and models which are affecting the company's development and existing. By analyzing and comparing different present management models from home and abroad, combining with the actual situation of Jiangbei Real Estate Development Company, the author tries to design an efficient business management model which can be adapted to the market competition and the future requirement, in order to realize "Government Administration and Business Separation, Clear Property Right, Clear Authority and Responsibility, Scientific Mamagement" and real reform of state-owned company.Research methods of this article are:theory and pratice combination, standands and actual case combination, analyzing by comparison, comprehensive summary. First, based on investigation and analysis on real estate background and the actual situation of Jiangbei Real Estate Development Company, the problems and the foundmental root causes existing in the operation management are found out.Secendly, according to the requirements of modern business management theory and modern enterprise system, a business management model with quality management being the core is put forward by comparing and analyzing several management models, and selecting one management model as the major with multiple management models existing. Based on this, the author has designed the main frame for the management model, completed organizational structure designing, department function and work position describing, work flow and work process designing, establishment of regulations, and formed the organizational structure of the management model. In addition, the varies important management actions, including human resources management, quality management, financial management, marketing management, information management, are analyzed and studied in order to enrich and improve the content of the management model.Finally, the author has also put forward the measures and requirements to ensure the effective operation of the management model.The views and ideas of the article have got agreement and support from leaders of Jiangbei Real Estate Development Company, and are being gradually adopted. At present,Jiangbei Real Estate Development Company is preparing for company reforming, and has started the work of ISO9001:2000 quality management system certifying.