The Study Of Value Chains Management In Real Estate Enterprises

The value produced by enterprises is from a series of activities as design, purchasing, producing, selling, servings and so on. And the correlation between these activities is just been the value chain. The value chain and its function have reflected the history, strategy and beneficial results of activities in the chain. Therefore, efficient control about the value chain which is variable in different period is crucial for a enterprise on strategy choosing and regeneration of management.Great changes have taken place in the exterior circumstance of the real estate enterprises, especially the government control in the land supply and financial support by national banks which is the main resource of investing and mortgage loan. Thus, the enterprise should adapt management to the value chain which has a changed constitute and weight. The issue of competitive advantage is as well as the issue of value chain management which is a leading orientation in advanced management but the weakness in Chinese enterprise management.A through study in the thesis focuses in the combination of value chain and management in Chinese real estate enterprises. Chapter 1 discusses the significance and the recent study of value chain. Chapter2 outlines the variance of Chinese real estate development. Chapter 3 describes the necessary renovation from traditional function management to process management. Chapter 4 carries out the operation mechanism of value chain management. The above achievements are applied to the confirming study of the jindu group Ltd.The achievements of thesis are strategically significant for the operating mechanism, realization of scientific management and the establishment of modern enterprise system. It also shows great theoretical and practical value for the Chinese real estate enterprise to increase competence by adopting value chain management.