A Study On The Vegetable Marketing Channels In Wuhan

In the recent years, vegetables industry appears structural surplus phenomenon, so that on the one hand peasants interests have got loss, on the other hand, the people's increasing demand can't be satisfied. Alleviate this contradiction, except that adjustment of the vegetables production, also should handle vegetables marketing field well, especially vegetables marketing channel. This text regards this as the starting point, aims at structuring the scientific vegetables marketing channel system of market in Wuhan.Paper regards the vegetables current situation as background, analyze our country and foreign vegetables marketing disparity of channel, Combine the survey of existing vegetables marketing channels in Wuhan, Direct three main vegetables marketing channels: wholesale market, farm market, supermarket. Finding the existing problem and the relation and conflict each other. Have put forward the corresponding improvement measure:Wholesale market as the tap of the vegetables marketing channel, in the face of sell smooth, fund shortage, facility simple and crude, communication way outmoded market that exist at present, Must adopt with governed by law field, increase input, and scientific appraisal make their functions perfect further;Farm market as the vegetables marketing channel system of produce of foundation, should fully realize meaning in which the market have, Dispel the restriction factor of market development, heighten the level, which manage and improve;Supermarket as the new member, should see clearly the existing problem in the hardware and software terms, Utilize government microscopically policy support, strengthen self-building, make the new developing achievement state of competence develop better.Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is: Make great efforts to change government's function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise's advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically.