Central City And Its Periphery Scennic Spots' Interaction Analysis

Central city is the primary destination and tour transfer station in the region. Its periphery scennic spots are the supplementary products of the city tourism product portfolio, and is the essential market of mordern metropolis tousim. The great tour purchasing power is the drive power of promoting the region's tourism developmentln the regional space, scale economic and regional separation are one of the basic characteristics of promoting tourism industry, So we must arrange the regional tourism industry with a systematic method and give prominence to the central city. For its outstanding area in the regional space, central city has evident superiority in the regional ecnomic development, and has echelon between central city and its periphery scennic spots, which is the inducement mechanism of tourism industry's arranging, developing and advancing step by step. For the law of diminishing marginal utility and the theory of equilibrium, the max utility equilibrium of tourism consumption be at the point of tangency of undiscrepancy curve and the cost budget curve. With the diminishing marginal utility, the point of tangency may run to the area far to the central city.Through the statistics and analysis, we find out that there are several characteristics in the central city tourism market: (1) The city tourists tour at weekends and gold weeks, and they want to buy such tourism products as " safe,convenience, short range and cheap". (2) They tour by car or by themselves not go with tour team, (3) and stay out for zero to two nights. (4) There have more female than male tourists. (5) They like to select scene or leisure spots, but holiday tourism becomes more and more ppopular. (6)The segment markets of silver hairs, teachers and students have great perchasing power.With the interaction of central city and its periphery scennic spots, this article analysize and prove the interactions of market positioning, theme imagine, special structure , and product projection beteen central city and its periphery scennic spots through basic principles , support factors, discrepance tactics, and so on.