A Study Of Marketing Problems In YongFeng Papermaking Corporation L.t.d.

Papermaking industry is an important industry that is closely related to the development of national economy and the building of social civilization. It takes a greater and greater effect in moderneconomy and is universally acknowledged as a "never-declining" industry. It is associated with forestry, agriculture, machine building, chemistry, heat and power, communications and transportation and environment protection etc. The increasing demand of paper brings along the economic development in the industries along the upper and lower reaches and will become a new economic growing point to promote the economic development of our country. Nowadays, every country in the world has made the level of production and consumption of paper and paperboard an important symbol of measuring the standard of modernization and the degree of civilization of a country.This thesis has completely analyzed the papermaking industry on a vast amount of market research and practise, combined with the current situation of marketing in YongFeng Papermaking Corporation Ltd., put forward proposals and methods for improvement according to its insufficiency in marketing, so as to be referentially valuable to the enterprises of papermaking and the state-run enterprises which have the similar condition with it.The train of thought: Through investigation of the market, environment and current situation of marketing of YongFeng company, put forward practical marketingmethods for the enterprises with advanced ideas and theories about marketing.The extent of study: This thesis mainly investigates the current situation of domestic papermaking industry and the marketing condition of some papermaking enterprises such as JinGuang Papermaking company and ChenMing Papermaking company. Using the advanced marketing theories to analyse the existing marketing system of YongFeng Papermaking Corporation Ltd., thus proposes some improving advices and methods.There are four parts in this thesis. The first part mainly investigates the company's market and outside environment, makes brief analyse and then pointed out that the papermaking industry is facing tremendous opportunities of development and challenges. The second part studies the inside environment through describing and analyzing the entire condition of the company. The third part is to study the existing marketing problems and to discover all sorts of disadvantages of the company in the link of marketing. The fourth part, combined with the advanced theories of marketing and the reality of the company, proposes the improving advices and methods for its marketing system. Finally comes the conclusion of this thesis, put forward the limitation of the thesis and the problems that need further study.This thesis brings forth new ideas of applying the advanced marketing theories in practice, put forward a set of practical marketing improving programThe disadvantage of this thesis is having not further discussed about how to form a fine circulatory system of self-development and self-improvement in the marketing of enterprises.