Research On The Growing Course And The Developing Strategy Of Dawncom Corporation

Dawncom Corporation is one of the largest wholesale distributor of the information technology (IT) products in China. The main operation of Dawncom includes two main parts. One is the IT product distribution which has been cultivated by Dawncom for ten years and has been come to mature and competitive . The other is the BSP(Business Service Provider) service which is proposed firstly by Dawncom, possess broad developing potential and take the whole distribution service as their main operation . The distribution network to which Dawncom do it best construct include more than 30 branches which have powerful impact all over the country. At the same time, the service antenna is further extended by more than 3000 kernel distributors and over ten thousands second-class distributors. According to SMART RESELLER - a world famous evaluation institute in the industry of IT, Dawncom distributor network has become one of the three bests in the IT industry of China parallel to China Digital and INGRAM MICRO .IT industry is an extreme rich vigor industry and it has changed so rapid that it is challenging extremely too. There were over one hundred enterprises entered into the branch of information technology at the same time with Dawncom, and now only a few of them are still supporting earnestly left , it is very fewer to do the great one strongly . Dawncom has catched hold of the chance in the sharp undulated time , and becoming the outstanding figure of successful enterprise of era of network , the reason among them must have very good enlightenment and reference function to other IT enterprise .This essay , as a case , introduces and analyzes systematically the growing course and the developing strategy of Dawncom. The full text divides into two chapters altogether. The first chapter is a case, which introduces systematically the essential situation and several main developing stage of growing course and the developing strategy of Dawncom. The second chapter is a analysis of the case, applying theories of strategy management and marketing management analyzes systematically the main factor succeeded in managing and the core competitive advantage and suggestion of development in the future of Dawncom.There is a rapid increasing and wonderful foresight in the information technology product market in China. The author expects, through the analysis of the case of this essay, can provide the scientific basis for designing enterprise' s developing strategy of IT industries.